Booi Affiliate program

About Booi: Product and Audience

Booi is a casino brand founded around 2020 and headquartered in Curacao, operating under a Curacao eGaming license. The product line focuses entirely on casino: slots from Pragmatic Play and Evolution, live tables, crash games including Aviator, and standard table classics. There is no sportsbook and no esports vertical, so the Booi affiliate program is a pure gambling play with all KPIs tied to first deposits in the casino funnel.

The audience splits across two very different clusters. On one side – CIS markets (RU, KZ, BY, AM, AZ, UZ), where Booi works the gray zone without local licensing but with a fully localized interface and payment stack. On the other side – LatAm GEOs (AR, BR, CL), where the brand pushes the same product to a different demographic with different deposit habits. Mobile traffic runs through the browser version, no native app is part of the standard funnel.

Booi Affiliate Program: Rates, GEO, and Caps

The Booi affiliate program is built around a single deal model and a single conversion goal across all GEOs, which simplifies media planning but limits flexibility for affiliates who prefer hybrid setups. Everything below comes from the current Booi Partners terms inside the TeoAds catalog and reflects the structure of the Booi referral program at the time of writing.

CPA Terms by Region

The Booi affiliate program runs exclusively on CPA with a Mindep goal – no RevShare, no hybrid options listed. Payouts in the Booi referral program are tiered by region and sit in a range from 27 to 55 dollars per FTD. CIS GEOs carry the heavier side of the scale: AM, AZ, BY, KZ and RU all sit in the 36-55 dollars bracket, while UZ starts slightly lower at 28 dollars and reaches up to 55. LatAm pays noticeably less – AR sits at 27-28 dollars, BR and CL hold flat at around 28 dollars per FTD.

That rate gap is one of the core economic facts of the Booi affiliate program. Same product, same funnel, but CIS conversions can pay nearly twice as much as a Brazilian or Chilean FTD. Affiliates running multi-GEO campaigns through Booi Partners will want to weigh CPM and approval rates per region against this differential before locking in budget allocation.

Cap Structure and Entry Conditions

Caps in the Booi affiliate program are set at 15-20 FTD across all listed GEOs, which is a moderate starting volume – enough to validate a funnel without forcing a hard ceiling on early tests. The baseline is marked as No across the board, meaning the Booi referral program pays from the first qualified FTD without a minimum traffic quality threshold gate. For new media buyers entering the Booi affiliate program, this lowers the friction on the first campaigns and makes split-testing cheaper.

Two-Region Coverage: CIS and LatAm in One Offer

One of the more useful structural features of the Booi affiliate program is the dual-region coverage. Within a single offer, Booi Partners can run on six CIS GEOs and three LatAm GEOs simultaneously. That is unusual – most casino offers stick to one regional cluster, and affiliates running cross-region campaigns usually juggle two or three different brands and dashboards.

Practically, this means a media buyer working both Russian-language social and Portuguese-language UAC can keep all stats inside one Booi referral program account. Creative strategy still has to split: payment methods, language, top games and ad angles differ heavily between RU and BR audiences. But the operational overhead of running two regional campaigns drops noticeably when the deal terms, postbacks and manager contact stay unified. Compared to a strictly CIS-focused offer like CatCasino, Booi gives more lateral room to test LatAm without onboarding a separate advertiser.

Traffic Sources Accepted by Booi Partners

The list of accepted sources inside the Booi affiliate program is unusually wide for a CIS-facing casino offer. Many advertisers in the segment restrict UAC, InApp or push traffic to control quality – Booi Partners does not. The full list of permitted channels:

• UAC / FB – paid social and Google UAC for app and web funnels
• InApp – in-app ad networks
• Social – organic and paid social outside of FB ecosystem
• PPC – search and contextual advertising
• SEO – organic search traffic
• ASO – app store optimization
• Banners and Teasers – display networks
• Email, Push and SMS – direct response channels
• Messengers – Telegram, WhatsApp and similar

For affiliates working the Booi referral program with a usual performance stack, this means no extra approval rounds for sources like InApp or push. Brand traffic policy is not explicitly listed in the public terms – that is worth clarifying with the manager before scaling brand-bidding campaigns through Booi Partners. The rest of the source list lines up with what a typical gambling media buyer already runs, so the entry barrier for testing the Booi affiliate program stays low.

Booi Partners vs Similar Programs

Brand	Payouts	Offers	GEOs	Popular
Play Fortuna	$30 - $55	1	9	AM, AZ, BY	Review
CatCasino	$22 - $50	4	4	BY, KZ, UZ	Review
Gama	$22 - $55	6	4	RU, BY, KZ	Review
Kent	$22 - $55	6	4	RU, BY, KZ	Review
Jetton	$20 - $110	1	7	PL, AZ, KZ	Review

Compared to similar casino offers in the CIS and LatAm space, the Booi referral program holds a middle position. Brand recognition is moderate – it appears on CPA aggregators but lacks the deep affiliate-forum footprint of larger players like CasinoX or 7k Casino. Where Booi stands out is the combination of broad source acceptance and dual-region GEO mix; where it sits average is creative support and case study volume.

Our Take on the Booi Referral Program

The Booi affiliate program looks like a solid mid-tier offer without strong red flags but also without any standout edge. Reputation signals across Partnerkin, Trustpilot and other affiliate communities are neutral – no major payment disputes, no aggressive shaving complaints, but also no enthusiastic case studies. The Curacao license is standard for the niche, sponsorships and ambassadors are absent, and affiliate reputation reads as moderate. For a media buyer evaluating the Booi affiliate program against alternatives, this is a “stable but not exciting” profile.

Who This Offer Fits

The Booi referral program fits affiliates who want a clean CPA setup with a wide source list and the option to test both CIS and LatAm without swapping advertisers. Media buyers running InApp, UAC or push on Russian-language and Portuguese-language audiences will get the most out of Booi Partners thanks to the unified deal structure. Teams that need RevShare or hybrid models, or those chasing premium brand recognition for content-heavy funnels, will likely find better fits elsewhere – the Booi affiliate program is built for performance-driven CPA work, not for long-tail LTV plays.