PinUp Affiliate program

About Pin-Up: Product and Audience

PinUp launched in 2016 under Cyprus-based Carletta Ltd, operating on a Curacao eGaming 8048/JAZ2018-040 license. The brand runs two distinct sub-products – Pin-Up Bet (sportsbook covering 30+ sports with strong cricket coverage for India) and Pin-Up Casino (4000+ titles from Pragmatic Play, Evolution, NetEnt, BGaming, with Spribe’s Aviator as the flagship conversion product). Localization spans 30+ languages, with native payment rails like UPI for India and PIX for Brazil.

The audience profile leans toward CIS players (Kazakhstan, Azerbaijan, Ukraine), Indian crash-game enthusiasts, and Brazilian casino users. Historical sponsorships include the Ukrainian Premier League and FC Dynamo Kyiv, plus partnerships with Brazilian football clubs and ambassador work tied to Andriy Shevchenko – which built brand recall in markets affiliates actively target.

Pin-Up affiliate program: Terms and Conditions

The PinUp affiliate program operates through Pin-Up Partners, an in-house network running since 2016. Affiliates get access to both verticals under one account – sportsbook and casino offers are managed separately but pulled from a single dashboard. The Pin-Up referral program is built around flexibility: you pick the model, the GEO bucket, and the vertical that matches your traffic profile. Conditions on baseline, mindep, and hold are negotiated per manager and adjust based on volume and quality scoring.

CPA, RevShare, and Hybrid

Three payout structures are available across the PinUp affiliate program: CPA, RevShare, and hybrid. CPA rates start from $25-35 on tier-2 GEOs like India, with higher payouts on CIS premium traffic. RevShare goes up to 40-50% of GGR depending on volume and net contribution, with the higher tiers unlocked after sustained quality traffic. Hybrid combines a reduced CPA with a percentage of GGR, which suits affiliates running mid-LTV traffic where pure CPA undervalues the player base.

For affiliates testing new sources, the Pin-Up referral program typically opens on CPA-only until the first cohort matures, after which managers re-negotiate toward RevShare or hybrid. Holds run up to 30 days standard, with shorter windows available on confirmed-quality traffic.

GEOs and Traffic Caps

Core GEOs for the PinUp affiliate program are CIS (Kazakhstan, Azerbaijan, Ukraine, Uzbekistan), India, and Brazil. Secondary buckets include Bangladesh, Pakistan, and Latin America. Caps are flexible on the main three GEOs – managers rarely throttle volume if KPI on FTD and deposit frequency holds up. On secondary GEOs, cap is set conservatively and grows with proven cohorts.

How Pin-Up Partners Pays Affiliates

Pin-Up Partners pays out weekly on request, with manual review for first payouts. Withdrawal methods cover wire, USDT (TRC20 and ERC20), WebMoney, Capitalist, and several local options for CIS affiliates. Minimum withdrawal is set on the lower end for the niche, which matters for affiliates running smaller test campaigns before scaling.

Reporting is real-time: clicks, registrations, FTDs, deposits, and GGR all surface in the dashboard with sub-affiliate breakdowns. The Pin-Up referral program supports postback integration with all major trackers, plus API access for affiliates running their own attribution. Reported earnings on RevShare from CIS traffic sit in the $2000-5000 per month range for affiliates with several active sub-streams, based on public case mentions on CPA.rip and PartnerKin.

Key GEOs: CIS, India, and Brazil

The PinUp affiliate program is built around three GEO clusters that account for the bulk of volume. CIS markets carry historical brand recognition – the Pin Up Partners brand cycle through sponsorships and ambassador deals built recall that drops CPC on Facebook and Google by a noticeable margin compared to fresh brands. India and Brazil are the growth engines, where the Pin-Up referral program leans on localized payment rails and product positioning around crash games.

Crash Traffic and Aviator

Aviator by Spribe is the single highest-converting product on PinUp for affiliates running paid social. Reported figures on Facebook traffic to India show 200+ deposits per month at CPA of $25-35 with positive ROI, based on cases published on CPA.rip and PartnerKin. The crash vertical works because the gameplay loop translates into 15-second creatives that pass moderation easier than slot-heavy material. Affiliates buying TikTok and Facebook traffic on India and Brazil specifically build their connectors around Aviator landings.

Local Payment Methods

Payment integration is the practical reason conversion holds up. India runs on UPI, Brazil on PIX, CIS on local cards and e-wallets including Kaspi for Kazakhstan. The Pin-Up referral program inherits this directly – affiliates do not need to filter out players who hit a deposit wall, which is the silent ROI killer on competing brands that ignore local rails.

Traffic Sources for Pin-Up referral program

The PinUp affiliate program accepts most arbitrage-relevant sources. The main accepted channels are:

• Facebook and Instagram paid social – the dominant source for India and Brazil crash traffic
• Google UAC and search – used for branded and intent-driven keywords in CIS
• TikTok ads – growing share on Brazil and Latin America
• SEO and content sites – works well for CIS thanks to brand recognition
• Push and pop networks – acceptable on secondary GEOs
• PWA and APK apps – both Android and iOS PinUp apps exist, affiliates run mobile-first funnels
• Telegram and messenger traffic – permitted with creative review

Brand bidding, incentivized traffic, and motivated installs are off-limits. The Pin-Up referral program has dedicated mobile applications for both casino and betting verticals, which matters for affiliates running PWA connectors – retention on app-installed users sits materially above mobile-web cohorts. Unlike BetBoom, which operates within the regulated Russian market, PinUp gives affiliates room to work gray-market funnels across CIS without TsUPIS overhead.

Pin-Up Partners vs Similar Programs

Brand	Payouts	Offers	GEOs	Popular
Spinarium	$15 - $22	1	5	AR, MX, BR	Review
Millioner	$115 - $300	2	10	CA, BH, KW	Review
LuckyWave	$105 - $155	1	4	NL, GB, BE	Review
MegaPari	$30 - $290	5	5	BR, IN, KZ	Review
1Win	$25 - $52	6	3	IN, TR, RU	Review

PinUp sits in the same tier as the larger international gambling brands targeting CIS, India, and LatAm. Brand recognition is above average thanks to years of football sponsorships, payout reliability is solid based on public affiliate feedback, and the dual-vertical setup gives more flexibility than single-product programs. Compared to MegaPari or 1Win, PinUp leans harder on the casino and crash vertical, which makes it the stronger pick for affiliates with Facebook and TikTok paid social on India and Brazil.

Our Take on Pin-Up affiliate program

The PinUp affiliate program checks the boxes that matter for paid traffic at scale: in-house network with direct manager access, dual verticals under one account, strong product fit on the three GEOs that absorb the most affiliate volume right now, and a payout history that shows up consistently in public case reports. Brand recall from football sponsorships removes friction on cold paid social – players recognize the name, which lifts CTR and pulls CPC down. Aviator and crash games carry conversion on India and Brazil traffic better than most competing offers in the niche. No red flags surface in affiliate community feedback, payouts hit on schedule, and the Pin-Up referral program negotiates terms case-by-case rather than locking everyone into a rigid grid.

Strengths of the Program

Best fit for affiliates running Facebook, TikTok, or Google paid social on India, Brazil, or CIS, especially with Aviator and crash-game creatives. Mobile arbitrage operators benefit from the dedicated Android and iOS apps for both casino and betting. SEO and content affiliates working CIS get a free lift from existing brand searches. The hybrid payout model fits volume-builders who want CPA cash flow plus long-tail RevShare. Affiliates chasing pure Tier-1 Europe or regulated EU markets should look elsewhere – PinUp operates gray on most of those, and the Pin-Up Partners offer is not built around that traffic profile. For everyone working the core GEOs the program targets, this is one of the more reliable picks in the vertical.